Do you have a clear vision for your company?
I get to the heart of your business and help you to discover and communicate your unique story. This starts with getting to know you and understanding your aspirations and challenges so I can help align your personal ambitions or concerns with your business goals.
Achieving this clarity of vision is usually the catalyst for major change.
Does what you promise match what you deliver?
I make a practical assessment of your product or service, testing out ordering, delivery and customer service to ascertain whether there is an alignment between what you promise and what you deliver, often uncovering hidden benefits, quick fixes, and opportunities to improve. This approach combines user experience, troubleshooting and creative solutions to problems that you may not even be aware of.
Often there is a mismatch between how you perceive yourself and how your customers perceive you.
Do you have a clear plan for how to communicate with your customers?
Your brand story is the blueprint for all your communications, both internal and external. It can inform your sales and marketing strategy, business development, recruitment strategy and management style. The output is a powerful tool for improving your business. The process itself can be transformative, helping you to answer fundamental questions about your vision for the business, your strengths, your position in your market, who your customers are, and where you should be focusing your efforts.
Having a good story to tell makes selling far, far easier.
Do you have a strategy for reaching your customers with your message?
Online, your content is your business. I can help you get better search results, more traffic, more leads and more profit using content. This could be using email, blogs, guest blogging, PR, PPC, social media – whatever the most appropriate and cost effective channels are for your business. I can set up everything for you so that all your content is created in line with your brand and all your online marketing is automated so you don’t have to worry about writing, publishing, social sharing, email outs etc
Having a good story isn’t enough on its own – you need to know where you can reach your customers and how to talk to them.
Do you have the skills in your organisation to follow and develop a strategic plan?
I also offer one-to-one coaching programmes for business owners, directors or key marketing personnel where I can help you develop your brand and marketing strategy and support ongoing marketing activity.
Creating a strategy is only the beginning. For the best results, you need to know how to follow it through, test it and develop it.